Case studies

Real challenges. Real outcomes.

Selected work across HealthTech & Life Sciences, Biotech, MedTech and Digital Health — delivered across India, the UAE and the US. Client names are confidential; the numbers are real.

Clinicians reviewing diagnostics reports in a lab overlooking a city skyline

HealthTech & Life Sciences India + UAE

01 · Premena client

CAC cut in half. Qualified leads more than doubled.

Rebuilding demand generation around pipeline, not walk-ins

A multi-city diagnostics provider had strong clinical credibility but marketing measured in footfall, not funnel. Spend was rising across paid and offline while corporate and B2B2C channels were untouched.

What we did

Re-segmented the ICP into consumer, corporate wellness and clinician-referral motions
Rebuilt paid search and landing architecture around high-intent test packages
Stood up CRM lifecycle journeys — booking, reminder, report, re-test nurture
Introduced source-to-revenue attribution with a weekly pipeline review

Before → After

Cost per acquisition

$41 → $19

Qualified leads / month

620 → 1,480

Corporate revenue share

8% → 27%

A connected medical device held in a hand on a clinic desk

MedTech India + US

02 · Premena client

US market entered. Series A closed.

GTM strategy and investor narrative for a seed-to-Series-A leap

A device startup entering the US market needed a GTM plan and a fundraise narrative at the same time — and the two stories didn't connect. Early pilots were promising but unprioritised across hospital, clinic and home-care segments.

What we did

Prioritised segments and sequenced entry: clinic-first, hospital via partners
Built the pricing and packaging model for device-plus-subscription
Wrote the investor narrative, pitch deck and defensible TAM/SAM/SOM
Designed the launch plan and measurement framework for the first two quarters

Before → After

Pilot-to-paid conversion

22% → 58%

Qualified pipeline (2 quarters)

$0.4M → $2.1M

Fundraise outcome

Stalled → Round closed

A telehealth video consultation on a laptop beside a chronic-care app on a phone

Digital Health UAE

03 · Premena client

Retention up 27 points. LTV:CAC nearly tripled.

Full-funnel lifecycle marketing for subscription growth

A telehealth platform was acquiring users at healthy volume but losing them before the third consultation. No lifecycle marketing existed, and churn erased acquisition gains every month.

What we did

Mapped the member journey and isolated the drop-off moments
Built onboarding, adherence and win-back journeys across email, SMS and WhatsApp
Launched a referral program and condition-specific content hubs
Set up cohort-level dashboards for activation, retention and LTV

Before → After

3-month member retention

34% → 61%

Referral share of signups

2% → 18%

LTV : CAC

1.4x → 3.6x

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